Campbell to lead North Atlanta Region
WINSTON-SALEM, N.C., July 12, 2016 /PRNewswire/ — BB&T today announced Tom Eller has been named regional president of its Louisville-based Kentucky Region. Eller, who currently serves as BB&T’s South Carolina regional corporate banking officer in Greenville, S.C., will assume the role held by Heath Campbell who has been named regional president of BB&T’s North Atlanta Region. The management change will be effective Aug.1.
“Tom brings a wealth of proven leadership and experience to his new role as president of our Kentucky Region,” said Ricky Brown, president of Branch Banking &Trust. “His extensive commercial and retail banking knowledge and commitment to the community make him an excellent choice.”
Eller, 51, has more than 27 years of banking experience and joined BB&T in 2000 as business services officer in Hickory, N.C. He served as a regional credit officer in Asheville, N.C., and in 2003 was promoted to city executive in Spartanburg, S.C., where he was responsible for the commercial loan portfolio, budget and community involvement for the market. In 2010, he was named president for BB&T’s Upstate Region in Greenville, S.C.
“I am thrilled to have the opportunity to work with our great teams and clients in Kentucky,” Eller said. “This is an area that has great growth potential, and I look forward to the prospect of continuing our brand of outstanding client service in the Bluegrass state.”
Eller earned his bachelor’s degree in business management from North Carolina State University and has served in various leadership roles in his community. Since joining BB&T, he has served as a board member and treasurer of the Spartanburg (S.C.) Chamber of Commerce; board member of the Spartanburg Chapter of the American Red Cross; board chair of the Boys and Girls Club-Spartanburg; board member of United Way of Greenville; board member of Upstate Alliance; and board member of the South Carolina State Chamber of Commerce.
Campbell, 40, has more than 16 years of banking experience. Since joining BB&T in 2003, he has served as a business banker and a business services officer in BB&T’s Charlotte Metro Region. In 2006, he was promoted to city executive for Iredell County, N.C., and in 2009, he was named area executive in Prince George County, Md. In 2013, Campbell became president for BB&T’s Kentucky Region.
As part of BB&T’s Community Banking approach, the Kentucky Region includes 83 financial centers and serves commercial, real estate and regional corporate banking clients through a local leadership team. BB&T’s footprint is made up of 26 autonomous community bank regions – each with its own president – to leverage local market experience and keep decisions local and close to the customer.
BB&T is one of the largest financial services holding companies in the U.S. with approximately $212.4 billion in assets and market capitalization of approximately $26.0 billion as of March 31, 2016. Based in Winston-Salem, N.C., the company operates 2,263 financial centers in 15 states and Washington, D.C., and offers a full range of consumer and commercial banking, securities brokerage, asset management, mortgage and insurance products and services. A Fortune 500 company, BB&T is consistently recognized for outstanding client satisfaction by the U.S. Small Business Administration, Greenwich Associates and others. BB&T has also been named one of the World’s Strongest Banks by Bloomberg Markets Magazine, one of the top three in the U.S. and in the top 15 globally. More information about BB&T and its full line of products and services is available at BBT.com.